how well the team does Executive fans A unique experience that they can interact with. Today's fan wants the here and now and they expound on that, up to date information. They invest in youth that can appeal to the youth. They don't speak the same on each platform they provide different content to speak to those that are that particular platform. They use the players who are also younger to do this. Being on time and accurate is key. The draft of the players from that year . Drafting Giannis and the other group that they did, making them a very young team with a guy that took the league by storm. He was highlight reel machine, from another country.